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Farmhouse Breakfast Week 2012
Wednesday, 19 October 2011 09:53

shakeupLogo_strap2_7_20Farmhouse Breakfast Week returns for a 13th year from 22 – 28 January 2012. This well established campaign aims to reduce the number of people who skip breakfast by encouraging them to Shake Up Their Wake Up. 

The campaign, run by HGCA*, is all about showcasing the most important meal of the day to raise awareness of the health and nutritional benefits of breakfast.  The aim is to encourage consumers to enjoy a healthy balanced breakfast every day.

The campaign provides the perfect opportunity to educate young people about where their breakfast foods come from and to promote the wealth of wonderful breakfast produce on offer around the UK. 

Throughout the week itself, HGCA would like as many people as possible to get involved and hold events to celebrate breakfast. To find out how you can take part visit www.shakeupyourwakeup.com. There are lots of ideas and suggestions for events that you could organise as well as free resources including stickers and posters.  Alternatively you can call 024 7647 8735 for further details.

*HGCA are the cereals and oilseeds division of the Agriculture and Horticulture Development Board (www.hgca.com)