Farming and the Countryside Thriving

We want British farming to be actively engaged in UK education.

We know an informed public will support farmers and the work they do to make sure we have a sustainable supply of fresh food grown and raised with care and a beautifully managed landscape.

That’s why we train farmers to offer rewarding visits to their farms; to translate the dedicated work carried out by farming businesses into fascinating information and activities for use in the classroom; and to encourage talented young people to understand the benefits of a career in this multi-faceted industry.

Case study

CEVAS training was invaluable for this farmer as a way to get started with visits from schools.

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Countryside Thriving (short)

Importance of the farming industry

The UK has amongst the world’s highest standards for food quality, traceability, environmental management and animal welfare. And as the recent ‘lettuce crisis’ has highlighted, we can normally take food security for granted. Farmers can rightly be proud of what they do.

Yet as a nation, we are only 61% self-sufficient, while globally there are the ever-present concerns about population, climate change, disease-resistance and other factors that threaten our food production. Closer to home, agriculture is threatened by a technical skills gap with only 4% of young people considering a career in the industry, and a lack of awareness of the diverse and rewarding career options on offer.

Britain has voted to have more say in the way we govern and regulate ourselves, and farming is a major part of our current relationship with the EU. So as we forge a new set of values and rules, it’s more important than ever that the public understands and can participate in the shared discussion around how food is produced, the environment is managed, and the roles we all need to play in this.

Our job is to help the industry reveal its stories, the data, the surprising facts and the people behind farming in a way that is transparent, balanced and of real value to schools. We use our unique position between agriculture and education to ensure that children and young people can benefit from the rich seam of learning potential that runs throughout farms and land-based business.

We believe that supporting and training farmers in running successful farm visits and in-classroom based activities is one of the most important elements to ensuring the next generation better understand the link to their food, the management of the countryside and the vital work which the farming industry undertakes.