Tesco gives Valleys children a taste of farm life
Thursday, 14 March 2013 15:29

great trerhew lambsA group of children from Crumlin, Blaenau-Gwent, enjoyed a visit to a Monmouthshire sheep farm this week in a collaboration between Tesco and FACE, the UK charity that promotes understanding of food and farming in schools.



The children, from Sofrydd Primary School visited Great Tre-rhew Farm near Abergavenny, a traditional family sheep farm where lambing was in full swing. Tesco funded the visit.


Kate Beavan, who works on the farm with her husband Jim and his family, also runs Kate’s Country School and featured in the BBC’s Lambing Live programme.


Kate said: "It's important for farmers to meet the public and show them where their food comes from. We regularly welcome adults to the farm for our rural courses, not just at lambing time, but it's great that funding from Tesco has allowed school children to visit us as well."


Enfys Fox Local Marketing Manager for Tesco in Wales said: "Tesco are delighted to support the farm visits because it gives the school children an opportunity to have a break from the classroom and get into the countryside. They can see at first hand how lambs are born and cared for, and they can make the link with meat on the shelves in Tesco stores here in Wales."


Highlights of the visit for the children, who were aged 6-7 years, were seeing a lamb that was just a few minutes old, and distributing hay and straw to some of the older lambs in their pens.


The visit was coordinated by FACE Cymru, part of FACE (Farming and Countryside Education), as part of its work to make links between schools and farms around Wales.


Jane Powell, Wales Education Coordinator for FACE said: “A farm visit provides an opportunity for children to learn in an outdoor environment quite different from school, and also to learn how their food is produced and how the countryside is managed.”




Enc. Photo


Further information

Jane Powell, FACE Cymru,  This e-mail address is being protected from spambots. You need JavaScript enabled to view it , 01970 621530or 07929 857173.

Enfys Fox, Tesco Wales This e-mail address is being protected from spambots. You need JavaScript enabled to view it 07921 350 389


Notes for editors


1. FACE (Farming and Countryside Education) is a registered charity, number 1108241, whose aim is to educate children and young people about food and farming in a sustainable countryside. For more information see www.face-online.org.uk.


2. Kate’s Country School is situated at Great Tre-rhew, a 300 year old, traditional, mixed family farm near Abergavenny. For more information seewww.katescountryschool.co.uk.


3. Tesco Local Sourcing.

  •          In February 2012 eDigital research surveyed 1000 shoppers re the change in purchasing behavior for local food verses five years ago. 54% of Tesco customers and those who also shopped elsewhere were buying more local products compared to five years ago. ( 27.8% said they were buying a little more and 26.2% say they were buying a lot more)    

·         In November 2010 Tesco surveyed over 2,000 shoppers to find out their thoughts on buying local produce. Nearly half (44%) of people surveyed said they buy more local food than they did five years ago. To meet this new demand Tesco launched a dedicated website, www.tesco.com/local to make it easier for customers to shop for local foods online as well as recommend local producers from their area. The site not only promotes local food producers and their products, but is also a channel for customers and suppliers to contact the regional buying team with local products they would like to recommend.

·         Tesco has five regional buying offices, in Scotland, Wales, North & East of England, South of England and Northern Ireland. Each dedicated local food team works closely with suppliers to offer customers the best in locally celebrated food and drink. The teams offer support to smaller producers to help grow their businesses, offering technical advice or sharing valuable customer insight

·         Today, Tesco sells more local products than any other retailer - Tesco sells over 4,000 local lines and works with 500 local and regional suppliers.

·         Tesco classifies local lines as those produced and sold in their respective countries such as Scotland, Wales or Northern Ireland and in England a line that is produced and sold within a county or neighboring county.

·         Technical managers also work with suppliers at a local level, advising them, helping them meet quality standards, labeling – all sorts of things to help them grow their business.

·         The Tesco local sourcing teams also run local supplier conferences where regional marketing managers, technical managers and buyers provide local suppliers with business advice and they gain knowledge of technical standards. The Tesco local team also offers their suppliers the opportunity to receive research and a sales analysis from Kent Business School to offer insight to help grow their business.

·         Tesco Link is a free online service for suppliers which offers insight into how their products are performing at a local level. The service helps suppliers improve their sales and enables them to address any sales issues directly.