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Blow the whistle on sunburn
Monday, 30 June 2014 12:37

OK logoAccess To Farms, of which FACE is a member, is supporting the Outdoor Kids Sun Safety Code; backed by Julia Bradbury and partnered with the Association for Physical Education, sports coach UK and the Youth Sports Trust.

 

Thanks to a new initiative, devised and funded by the Myfanwy Townsend Melanoma Research Fund all children who attend our events now stand a better chance of escaping the harmful effects of sunburn.

 

The Outdoor Kids Sun Safety Code www.oksunsafetycode.com is a FREE online resource bank, developed by a leading skin cancer specialist alongside experts in physical education and safeguarding. We’re in good company too; over 30 national governing bodies, clubs and associations who work with children in a whole range of outdoor activities are also backing the initiative.

Taking advice off the page and into action!

Access To Farms is urging members to log on and then follow a simple code to achieve their official accreditation stamp, verifying that specific measures have been met and they actively sun protect kids in their care. A downloadable toolkit provides promotional materials, designed to keep guidelines ‘front of mind’ and ensure that your good practice is supported by parents. 

Gary Richardson, Chair of Access To Farms, said: “The Access to Farm Partnership is delighted to support the Outdoor Kids Campaign - Blow the whistle on sunburn.

The Partnership is dedicated to improving safe, educational and inspiring visits to farms across the UK.  A key factor in our work is raising awareness among parents, teachers and children of all the issues they need to consider to make the experience a safe and rewarding one.  This is especially true of issues like sunburn which many of us, adults included take for granted.  This campaign will hopefully engage with audiences across the country and across all age ranges to ensure that we all take the simple precautions need to avoid putting ourselves and our children at risk from sunburn.”

Why Now?

A recent surveysuggests that London 2012 inspired more children to get outdoors and play sport with more than half of the 1,645 eight to 12-year-olds saying they now played more sport than before London 2012. Although this is a positive, outdoor activities subject young skin to ‘prolonged sun exposure’ which can result in sunburn, even on a cloudy day. 

Why Vital?

Figures from Cancer Research UK show that incidence of melanoma in the UK is now five times higher than it was in the 1970s; more than 13,000 people develop melanoma each year, compared with around 1,800 in the mid-1970s.

The Skin Cancer Foundation estimates that 80% of lifetime sun exposure occurs during childhood and that just one blistering sunburn can double the risk of getting melanoma later in life. We believe that targeting children’s attitudes and behaviour at a young age will encourage good habits which will last a lifetime.

Says Julia Bradbury ““I am a lover of the outdoors but also aware of the harmful effects of the sun; so I am delighted to be part of the creation of the Outdoor Kids Sun Safety Code.  We owe it to all children to do our best to make sure they are safe in the sun.”